5 Tips for Growing Your Business in Arlington, MA

If you think that launching your company is the hardest part of being a business owner, you are mistaken. You can choose to either maintain your business or grow it after you launch it. Maintaining your company is the easier choice, but growing it is the only way to create a business that is sustainable long term. If you want to promote growth, you must change your marketing strategy. Here are five tips to help.


1. Choose a Business Structure

Business structures offer companies numerous advantages such as tax breaks and flexibility. There are four specific types of business structures. You may choose from S corporations, sole proprietorships, partnerships and limited liability corporations to grow your company successfully. Forming an LLC is a popular option because it offers more benefits than other structure types. However, every state has its own regulations regarding LLC formation. If you want to save money and avoid hiring a lawyer to complete the paperwork for you, contact a formation service. Make sure the company complies with all Massachusetts LLC regulations to keep your business compliant in Arlington.


2. Add New Products to Your Inventory

Expanding your business by offering new products and services is a great way to draw in a new audience. Make sure the items you offer fit your company's values, but catering to a wider audience translates to additional sales and a better bottom line. For example, if your business sells pet supplies primarily, you can include a line of exotic pet supplies to cater to a wider audience, but you should avoid adding home decor to your inventory because it does not cater to your niche market.


3. Develop a New Marketing Campaign

A dynamic marketing campaign is how you attract new clients to your business. If your current advertising strategy is not promoting growth but rather is just helping your company stay afloat, it may be time to tweak it. Analyze your target audience and determine how it prefers to receive content. You can then produce promotional materials that cater to this preference. 


For example, if your niche market is a younger demographic, you may see a better return on investment if you put most of your money into launching a social media marketing campaign. If your audience is older, a flashy television ad may be the better choice for your budget. Choose the marketing tactic that most benefits your company, and don't be afraid to use multiple strategies together to grow your business.


4. Build Your Network

Business connections are imperative for growing your company. You must network with other people in your industry so your business can reach its full potential. Networking allows you to build partnerships and strategic alliances that benefit your business. By strengthening your relationship with other companies in your industry, you open up opportunities for your own business.


5. Improve Your Customer Service

Screen & Reveal explain that 95% of people value customer service. They will remain loyal to businesses that care about their customers. Growing your company requires you to retain existing customers in addition to drawing in new ones, so ensuring your customer service department is top-notch is a good place to start.


Balance Business and Customer Needs

Launching a company is never easy, but growing it to its full potential is often even more difficult. Fortunately, neither goal is impossible. With some hard work and strategic choices, you can build your business from where it is now to something even greater. Remember to balance what your business needs, like the right business structure, with what your customers want, like great service. Together, these choices will help your business to thrive. 


Join the Arlington Chamber of Commerce and get the most out of your business. Gain access to valuable networking opportunities, resources and increased visibility in your community - start today!